|Photos by Musée de la Poupée-Paris
|Exquisite Ephemera, an exhibit in 2 parts
"Exquisite Ephemera" is a temporary exhibit in two parts presented simultaneously at the Musée de la Poupée-Paris and at Choco-Story, the chocolate museum, showing a selection of the best Victorian scraps from the ODIN collection.
These two complementary exhibits show images representing children playing with dolls for the Musée de la Poupée and chocolate trading cards representing children from 1875 to 1915 for the chocolate museum Choco-Story.
The images presented in the exhibit were made through the chromolithography technique, a printing method that preceded four-color printing. The images were printed with a lithography process in which each color had a separate printing phase. There could be up to 20 colors, gilding and silvering. Some of these scraps were embossed and die-cut.
These scraps were used as trading cards, given for advertising purposes or won by the clients after collecting points included in various products or purchased as decorative items. They usually represent cherished, well-fed, happy and nice children. This popular aesthetical cliché has long been looked down by major Art lovers, but regains interest, today, for its happy, warm and accessible aestheticism.
Victorian scraps, that seemed to have disappeared for several decades are coming back strongly, today, with the development of manual activities such as scrap booking or multimedia leisure that integrate these highly decorative images.
The exhibit at the Musée de la Poupée
shows the mimetism between children and dolls in the 19th century, when dolls were more tightly associated with children.
The resemblance between dolls and children on the ephemera from that period is striking.
Not only, do the children look nice and sensible like dolls but dolls also are inspired by the ideal of children beauty.
The dolls presented on the scraps are not realistic representations of the dolls from that generation but idealized interpretations of them.
The end of the Victorian scraps “golden age” corresponds to the First World War. Aesthetics radically changed between the two world wars; the pure and straight Art Deco lines replaced the Art Nouveau curls and waves.
It’s also at that time that the image of children was modernized, thanks to new educational and clothing precepts.
The exhibit show three-dimensional dolls displayed with scraps and documents from their period to recreate scenes evoking play situations such as outdoor games, interior games, school entertainments, Christmas festivities.
The exhibit at the Musée Gourmand du Chocolat/Choco- Story
shows ephemera related to French chocolate companies active from 1875 to 1915, among which the most prolifics were: Guérin-Boutron, Louit, Magniez-Baussart, Masson, Payraud, Poulain...
The period chosen corresponds to the best aesthetic unity of Victorian scraps.
Chocolate makers used scraps and vignettes as commercial gifts or rewards to their clients. Between the two world wars, the major chocolate companies stopped using scraps in order to publish albums that could be completed with vignettes found in their products. Over the years, new advertising strategies were adopted to replace the scraps, that have almost disappeared today as advertising tools.
The chocolate industry largely referred to childhood for its trading strategies.
The exhibit shows both a testimony of a specific handcraft technique and a reflection of how our society idealized children beauty.
The exhibit is articulated in two parts. In the first, antique three-dimensional dolls are displayed playing with Victorian scraps. In the second, the trading cards are organized to show a wide selection of French chocolate companies and ends with a slide show presenting a selection of the most beautiful chocolate related ephemera from the Odin collection.
Catalogue of the exhibit / NEW
This bilingual catalogue (French/English) presents a selection of the scraps displayed in each exhibit: French chocolate trading cards representing children at play from 1875 to 1915 for the Chocolate Museum, and Victorian die-cut scraps and vignettes representing children playing with dolls for the Musée de la Poupée-Paris.
Available at the museums’ shops and by mail after October 4, 2011
Number of pages: 80. Size: 21 X 30. Price: 30€ TTC (+ shipping and handling)
Combined ticket for the 2 exhibits
A combined ticket for the visit of the 2 exhibits at the Musée de la Poupée-Paris and at the Musée du chocolat / Choco-Story is available.
This ticket can be bought in both museums, available for a visit of each exhibit from October 5, 2011 to March 11, 2012. Single price giving access to both exhibits: 14€
Musée de la Poupée-Paris, impasse Berthaud, 75003 Paris.www.museedelapoupeeparis.com
Musée gourmand du chocolat/Choco-Story, 28 Bd Bonne Nouvelle, 75010 Paris. www.museeduchocolat.fr
Partner restaurants of this exhibit :
Ambassade d'Auvergne, 22 rue du Grenier Saint-Lazare, 75003 Paris
Queen Anne, 5 rue Simon Le Franc, 75004 Paris
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